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How Urban Jungle and P J Hayman are Challenging the Status Quo
Urban Jungle is a high-profile, tech-savvy insurance brand that focuses on putting its customers first. By thinking differently, they remove the insurance jargon to ensure digital-savvy people receive a faff-free, quick, and easy quote and apply journey.
Let’s be honest, researching the next best insurer to cover our car, home, or life is not an exciting process. Urban Jungle’s mission? To make insurance simple, fair, and affordable! With their faff-free approach, modern technology, and data science, Urban Jungle is shaking up the insurance industry and challenging the status quo in the process.
While Urban Jungle has demonstrated its ability to disrupt the home Insurance market, as a leading travel insurance specialist, P J Hayman is no stranger to questioning the status quo of the travel insurance market either. In fact, it’s one of our values.
After being introduced and receiving a tender document from Urban Jungle in late 2023, P J Hayman’s Head of Business Development, Jon Mainwaring, began the tender process to support and grow Urban Jungle’s ambitions. Shortly, a partnership and contract were formed to provide both innovative partners with a new opportunity…
The Challenge
As hinted above, the insurance industry is seen as dull but sturdy, carrying the assumption by many customers that few claims are paid out. Although car insurance is a legal requirement, it’s hard to explain why travel insurance is a good idea to Mr and Mrs Joe Public or to educate younger audiences about their consumer rights regarding travel insurance.
It’s the younger population under 40, ‘young renters’ and families, which Urban Jungle wishes to assist, by providing them with a fair travel insurance product easily and quickly, without the jargon. A travel insurance product that customers can buy as an add-on to their Home Insurance policy. Plus, a stand-alone retail product, which would provide value to a young (and ever-growing) tech-savvy customer base.
How P J Hayman provided Urban Jungle with a travel insurance product
P J Hayman’s aim: To create a travel insurance solution in line with Urban Jungle’s mission to offer insurance that’s fair, simple, and designed for the needs of today’s travellers.
How the P J Hayman team supported the project:
- Selected a trusted underwriting partner and a leading healthcare solutions provider.
- Suggested the key elements for claims assistance and claims management.
- Made recommendations for additional levels of cover and innovations to complement the product in the future.
- Outlined an innovative disrupter approach to make the product competitive compared to a more traditional insurance approach.
- Ensured the product appealed to Urban Jungle’s audience and aligned with the ‘disruptor’ brand.
- Created a flexible travel insurance product that would fit the needs of Urban Jungle’s core customer segment: 25–60-year-olds in good health with few or no pre-existing medical conditions.
The Solution: Urban Jungle Travel Insurance
Both a single and multi-trip travel insurance product, Urban Jungle Travel Insurance, can be easily added on after customers have purchased their home insurance product. Plus, it can be purchased as a stand-alone travel insurance retail product.
The benefits
- There are three cover levels in line with Urban Jungle’s Home product – ‘Basic,’ ‘Essential,’ and ‘Deluxe’ – to offer customers the flexibility to choose protection suitable for their needs.
- It’s a standalone product available as an Annual Multi-Trip Policy to appeal to families and frequent travellers.
- A Single-Trip Policy offers cover to individual one-off trips.
- Winter sports and cruise options are available, subject to an additional premium.
Five Benefits of Urban Jungle Travel Insurance
1. A fair-priced product with no hidden fees.
2. Each quote can be completed, simply and quickly, with easy questions to answer.
3. You can pay monthly, allowing ultimate flexibility.
4. Changes to each policy can be made online 24/7 – no phone calls required.
5. Smooth claims process if you need to make a claim.
10 Benefits of being a P J Hayman Partner
- P J Hayman is an unrivalled travel insurance specialist with over 30 years’ travel insurance expertise, who has been providing Travel Insurance solutions to the UK market since 1990.
- The P J Hayman team builds and maintains good relationships with a wide network of claims companies and underwriters.
- P J Hayman has an agile team that can provide several services. From claims to marketing, broker, and customer support, our knowledgeable team works together under one roof.
- Expertise in pricing and data analysis.
- A strong focus on positive customer outcomes and the ability to be flexible and innovative to meet changing customer needs.
- The P J Hayman team can quickly respond to client proposals, before working on projects within short time frames from 3-12 months.
- P J Hayman is an FCA-regulated company, ensuring mandatory checks are completed before working with each underwriter or service provider.
- P J Hayman has synergy in the field of innovation. With many years of trading, they have led the travel insurance market in several significant improvements to meet customer needs.
- Scale and commitment to support each partner’s growth plans are provided, with large-scale affinity partners.
- A UK-based team of humans.
Discover P J Hayman’s key partners and what they have to say about their experience.
A Quote from Jon Mainwaring, Head of Business Development
“It’s exciting to partner with disruptors and innovators such as Urban Jungle, and we’re delighted to help bring a Travel Insurance solution to a new market. There are still a high percentage of travellers who don’t appreciate the need for insurance, and I’m sure Urban Jungle will help to educate and inform as well as make the process of arranging the right cover clear and simple.”
Quote from Michelle Merritt, Product and Marketing Manager
“It has been great to collaborate with Urban Jungle to bring a new product to market, blending their tech-savvy approach with PJ Hayman’s unique market experience.”
Quote from Urban Jungle
“At Urban Jungle, we’ve always had the goal of helping customers get fairer cover across a range of insurance products, so it’s fantastic to be launching travel insurance alongside P J Hayman. Just like our flagship home insurance products, our travel insurance is designed to be simple, clear, and fair, and customers can get insured in minutes.”
P J Hayman’s Services
Together, using the latest technology, Urban Jungle and P J Hayman challenged the status quo to create a fair, faff-free travel insurance product.
Today, they continue to work side by side. P J Hayman is still available to provide Urban Jungle with ongoing support. While Urban Jungle looks out for its next opportunity to shake up the insurance industry! Stay tuned.




